Google Chairman Eric tells US senators Apple’s Siri could pose ‘competitive threat’

Eric Schmidt, Google’s chairman and former chief executive, admitted to the U.S. Senate antitrust subcommittee that Apple’s new Siri personal assistant technology is a “significant development” in search and could pose a threat to his company’s core business.



A 70-minute interview from 1995 featuring the late Steve Jobs and the journalist Robert Cringely was presumed lost, but has since reappeared, and will be shown as a limited theatrical release in November.



Apple’s new Siri voice control on the iPhone 4S can answer questions, access information and deliver search results without displaying any advertising, which one analysis says will hurt search providers like Google.



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